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AAA PRESENTS SSK WITH PRESTIGIOUS FOUR DIAMOND RATING

CLEARWATER BEACH, Fla.
- (February 7, 2006) – In a state known for its hospitality and world-class accommodations, Sheraton Sand Key Resort has managed to repeatedly stand out. Recently recognized in London at the World Travel Market industry event, General Manager Russ Kimball received an award from British Airways Holidays for attaining the highest customer satisfaction score from a selection of more than 600 hotels and resorts worldwide.

The latest award bestowed on Sheraton Sand Key Resort accounts for their outstanding costumer loyalty and satisfaction. Sheraton Sand Key Resort has been awarded the prestigious AAA Four Diamond rating; an achievement less than three percent of nearly 30,000 AAA-approved properties have been able to attain and one that no other hotel on Clearwater Beach can claim.

A Four Diamond rating is based upon a process of rigorous and unannounced inspections; requiring properties to be “upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The fundamental hallmarks at this level include an extensive array of amenities combined with a high degree of hospitality, service and attention to detail.”

Having first received their Four Diamond rating in 2003, Sheraton Sand Key Resort pledges itself to continuing this platform of excellence. Nestled on 10 acres of exclusive beach adjacent to the renowned Sand Key Park and Preserve, the renovated resort offers 390 gulf and bay view rooms, a health club, tennis courts and beach and poolside recreation, in addition to the award-winning service provided by the dedicated staff. Certainly it is no wonder why guests come back again and again.
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