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SHERATON SAND KEY RESORT: BEST IN CLASS AS PART OF STARWOOD’S MPSI

CLEARWATER BEACH, Fla. - (December 2007) –The Meeting Planner Satisfaction Index (MPSI) Program is Starwood’s continuous feedback tool to measure the Meeting Planner’s voice of the customer at the property, brand and division level. Starwood’s brands include Sheraton, Westin, W, St. Regis and the Luxury Collection. Participation is mandatory for every corporate property and all franchise properties over 10,000 sq. ft. of meeting space. Meeting planners are surveyed via e-mail for events that are meeting or social events with or without guest rooms. The criteria is based on a scale of 1 to 5 with 5 being the highest.

Sheraton Sand Key Resort had the highest score in the “Best in Class” categories below for Sheraton Properties in 2007.

Overall

Experience
Comparison to similar hotels
Value
Likelihood to return
Likelihood to recommend
Service-Sales
Service-Pre Event
Service-Meeting/Function set-up staff
Food & beverage experience and staff service
Meeting/Function Room Experience
Post-Event phase
Billing/Financial experience
Consistency with brand

Pre-Event Phase-Pre-Event Meeting

Pre-event meeting offered

Event Phase-Meeting Room

Telecom (top 3)
Audio-visual
High speed Internet access (top 3)
Package handling

Event Phase-Guest Room

Guest room reservations
Front desk helpfulness
Housekeeping
High speed Internet access (top 2)

Event Phase-On-Site Contact

Overall Service-Event (top 5)
Problem solving (top 4)
Being proactive (top 4)
Knowledge of product (top 5)

Event Phase-Hotel Staff

Partnering with you to achieve a successful event
Providing to you exactly what was promised
Showing appreciation for your business
Understanding the value of your account

Post-Event Meeting

Post-event meeting offered

Post-Event Report

Advised that I will receive the report

Problems

Encountered Problems (top 2)
Overall handling of problems

General Manager's/Hotel Manager's Involvement

Respondent was at the hotel during event (top 4)
General manager/Hotel Manager introduced themselves (top 4)
Greeted one or more VIP guests (top 5)